Where will the random bus take me today?

Another blog I read has made mention of an Apple iPod shuffle-branded city bus spotted in Toronto. I wish there was more fully branded campaigns in general. Apple's done a nice job with the iPod bus, and previously with Toronto subway and the underground tube station in central London and some building in Australia.

I wonder why more companies don't do this. It looks great when it's done well! And as a fan of the product (in the case of the iPod), I can't help but smile :)